FORTUNE MAGAZINE DESIGN RESEARCH
This research examines the relationship between business, architecture, and design culture by analyzing how and when business media reference design. The study reviews a 15-year span of Fortune magazine (1977–1992), focusing on January, April, July, and November issues to capture annual trends. Editorials, articles, advertisements, and graphic design elements are documented through spreadsheets and photographed spreads. The research suggests business culture increasingly engages art and design primarily as profit-driven tools, emphasizing financial outcomes—such as investment value—over artistic quality, revealing a close and instrumental link between business and design within late twentieth-century American corporate media contexts today.
















